We began with basics. The things we reach for again and again, to fix our hair, to push it up, to get it out of the way, and get on with the day.
There are these key moments throughout the day that we call “Kitsch Moments”, where there is an opportunity for a reset, a transition, a simple act of self-care that gives you a little boost, and gets you on to the next thing.
We just want our community to know that whatever happens, they’ll be ready. With easy, fun beauty solutions that are totally reliable and practical, but also truly special, and made as sustainably as possible.
It’s these moments we think of any time we create something new. We imagine people with all hair types, budgets and points of view, navigating and negotiating the twists and turns of their lives. Our goal is to create a support system that gives you a boost any time you need it, allowing you to treat yourself well and do your best every day–whatever that looks like!